Jordi Ng is a Brooklyn-based graphic designer, art director and illustrator.

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Book design and art direction for A24’s FLORIDA! — a 574-page hyper-local travel guide book to the most far-out state in America. The book features a puffy cover with blocky, eccentric display typography reminiscent of classic Florida postcards (here, a stretched version of Zaft by Jacob J. Wise). The color palette revolves around a “Florida Pink” swatch, a shade of pink that was pulled from the wildlife and architecture of the state. Each chapter of the book corresponds to a different geographical part of the state and begins with a fold-out illustrated map of the locations and landmarks in that chapter. Folios on the side of each page provide strong wayfinding and a sense of location throughout the book. 

Designed and art directed with Studio Elana Schlenker, with illustrations by Gabriel Alcaca. Edited by Gabrielle Calise, photo editing by Kyra Goldstein, with special thanks to Shayan Saalabi. Book photography by A24. Head of A24 Publishing: Perrin Drumm