The Victory Dog
Art direction and design for MasterClass’ “The Victory Dog” campaign. To celebrate the launch of Wayne Gretzky’s new MasterClass, they partnered up with 3 legendary hot dog slingers around the country (Pink’s in LA, Byron’s in Chicago, and Gray’s Papaya in NYC) to honor The Great One’s greatest ritual—eating four hotdogs before every game. For a limited time, each hotdog vendor offered their version of a Victory Dog for 99¢. The campaign included limited-edition young Gretzky hockey cards, Victory Dog T-shirts, engraved hockey pucks, a life-sized mural, and more hotdoggery.