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Jordi Ng is a New York City-based graphic designer, art director and occasional illustrator.
She is currently an Art Director at Bloomberg Businessweek magazine.
You can contact her at turtleacid@gmail.com.
The Victory Dog
MasterClass
Identity, Campaign
2021
Art direction and design for MasterClass’ “The Victory Dog” campaign. To celebrate the launch of Wayne Gretzky’s new MasterClass, they partnered up with 3 legendary hot dog slingers around the country (Pink’s in LA, Byron’s in Chicago, and Gray’s Papaya in NYC) to honor The Great One’s greatest ritual—eating four hotdogs before every game. For a limited time, each hotdog vendor offered their version of a Victory Dog for 99¢. The campaign included limited-edition young Gretzky hockey cards, Victory Dog T-shirts, engraved hockey pucks, a life-sized mural, and more hotdoggery.
Designed with Doubleday & Cartwright
Creative direction by Tim Young and Christopher Isenberg
Illustration by Jiro Bevis
Photography by Shane Lyons