Jordi Ng is a Brooklyn-based graphic designer, art director and illustrator.

You can contact her at turtleacid@gmail.com.

A24: FLORIDA!

Book
2022

Book design and art direction for A24’s FLORIDA! — a 574-page hyper-local travel guide book to the most far-out state in America. The book features a puffy cover with blocky, eccentric display typography reminiscent of classic Florida postcards (here, a stretched version of Zaft by Jacob J. Wise). The color palette revolves around a “Florida Pink” swatch, a shade of pink that was pulled from the wildlife and architecture of the state. Each chapter of the book corresponds to a different geographical part of the state and begins with a fold-out illustrated map of the locations and landmarks in that chapter. Folios on the side of each page provide strong wayfinding and a sense of location throughout the book. 

Designed and art directed with Studio Elana Schlenker, with illustrations by Gabriel Alcaca. Edited by Gabrielle Calise, photo editing by Kyra Goldstein, with special thanks to Shayan Saalabi. Book photography by A24. Head of A24 Publishing: Perrin Drumm

The Walker: Skyline Mini Golf (more soon!)

Identity
2022

Identity design and accompanying illustrations for The Walker’s Skyline Mini Golf 2022 which features a ten-hole, artist-designed course on the rooftop of The Walker. The identity revolves around a golf course of holes and balls suspended in a dreamy summer air. The main typeface used across the identity, Elastik C, features oversized oval tittles that serves as a further nod to the golf holes. The identity was carried out across out-of-home posters in Minneapolis, print collateral for The Walker such free passes and tickets, museum signage, T-shirts, as well as digital ads.

Designed in collaboration with Studio Elana Schlenker, and featuring the typeface Elastik C by Benoit Bodhuin.

Tracksmith: Meter Magazine 

Magazine
2021

Magazine redesign and art direction for Tracksmith’s Meter Magazine, a longform publication about the hidden side of running culture. Overhauling its original broadsheet format, the redesign sought to lengthen shelf life of the magazine, featuring a printed cloth tape spine with the table-of-contents running off the edges to allow for readers to quickly browse past issues at a glance.

Completed with Doubleday and Cartwright: creative direction by Aaron Amaro, and photo editing by Shane Lyons. Special thanks to Rafa Oliveira and Andy Waterman of the Tracksmith team. Photography of magazines by Shane Lyons. 

MIT School of Architecture: Thresholds 50, Before | After

Publication
2022

Publication design for the 50th issue of MIT School of Architecture’s peer-reviewed journal Thresholds. The theme of the issue, Before | After, deals with the poignancies of the passage of time: looking backward and forward, at pasts, past futures, and present possibilities. As an allusion to the murky thresholds of “before” and “after”, the book features a neon red PMS spot color that ebbs and flows from the cover art through every single red in the book in fluctuating amounts—whether it’s through archival imagery, present-day photographs, differing gradient floods, handwritten elements, or even the threads in the Swiss-bound spine—serving as a metaphor for in-between moments that hint at the future and remind us that the past is sticky, persistent, and, in many ways, always with us.

Thresholds 50 is published by MIT Press, and jointly edited by Jola Idowu, Antonio Pacheco, Ardalan Sadeghikivi, and Meriam Soltan. Lithography by Marjeta Morinc.

Vans x Record Store Day: Portraits of Her      

Zine
2022

Zine designed and photo-illustrated as a print accompaniment to Portraits of Her, a vinyl album created by Vans and Record Store Day in celebration of groundbreaking women in the music industry. Risoprinted in 5 colors: Scarlet, Aqua, Yellow, Black and Metallic Gold by Risolve and featuring matching metallic gold foil stamp on the cover.

Creative direction by Bruno Luglio and the Vans team.